Sunday, April 19, 2015

Shot/Reverse Shot: Episode 91 - Marketing and Hype

It's been a pretty marketing-intensive week in the world of film as we saw a teaser for Batman v Superman: Dawn of Justice (which was itself preceded by a teaser for the trailer), a new trailer for Fantastic Four, a new trailer for Jurassic World and, of course, the second teaser for Star Wars: The Force Awakens. With all this hype overwhelming the Internet, Matt and I decided to talk about the state of movie marketing and various trends - such as releasing so much footage for a film in trailers that people end up seeing a huge chunk of it before the release date, as happened with The Amazing Spider-Man several years ago - that have us worried. We also talk about Netflix's Daredevil series and a baffling British musical called Walking on Sunshine, just to add a bit of variety.

Spoiler Warning: We discuss the most recent trailer for Terminator Genisys and how it reveals a piece of information which probably should not have been included in a trailer. If you want to avoid that spoiler, then please skip from 21:30 to 22:00.