When bus companies "revise" fares, do they ever revise them down? Seriously, it only ever goes up, unless they cut the service down. Then they lower it, just to raise it later.
Example of this- Bus company (called so to disguise the true identity) didn't sell return tickets, but charge £1.50 to go each way. People complain so they introduce the return fair at £3, and raise the individual price to £1.60.
That's the kind of customer focus that I like to see...